The Challenge
Benefit San Francisco asked us to create an experiential event with a difference.
What we did
- We created a social media frenzy using a Twitter activated digital vending machine.
- Maximised excitement and engagement through free sampling.
- Customers were encouraged to trial product and tweet about their experience
- CRM data was captured
- Integrated social media connectivity maximised impressions
![](https://the-in-crowd.co.uk/wp-content/uploads/2021/01/benefit-stat.png)