The Challenge

Rotterdam based BYD wanted to make a splash at IMHX 2019 with their new iron-phosphate-powered forklift trucks, that’s where Crowd came in.

What we did

  • Taking on board BYD’s philosophy to revolutionise the sector, our expert industrial events team designed an Aluvision modular stand that demanded attention.
  • The stand featured a large digital display to highlight the product range and it’s full capability.
  • The stand was also large enough to be able to showcase the physical fork lift trucks.
  • A prominent feature wall highlighted the attributes and performance benefits of BYD’s iron-phosphate batteries.